What's the Secret Superpower for Finding Twitch Streamers? It's Sullygnome.

If you're trying to find the right Twitch streamers for a campaign, most people start in the wrong place. They open Twitch, browse a category, and try to piece together who's worth reaching out to based on what they can see live. It's slow, it's incomplete, and it gives you almost no useful data.

There's a better way, and it's completely free.

What is Sullygnome?

Sullygnome is a Twitch analytics platform that tracks data across the entire platform. Viewership numbers, growth trends, hours streamed, peak concurrent viewers, average viewers, chat activity, and a lot more, all in one place, all searchable.

It pulls historical data too, so you're not just seeing a snapshot of right now. You can look at how a streamer has grown over the past year, whether their numbers are trending up or cooling off, and how consistent they are week to week.

It's not affiliated with Twitch. It's a third-party tool that has quietly become an essential part of how anyone serious about Twitch finds and evaluates creators.

And again, it's free.

Why it's so useful for influencer outreach

When you're sourcing Twitch streamers for a campaign, you need to answer a few core questions quickly:

• Is this person's audience the right size for what we're trying to do?
• Are their numbers real and consistent, or did they spike once and fade?
• What games or categories do they stream, and does that fit the brand?
• Are they growing, plateauing, or declining?

Twitch itself doesn't give you most of this. Sullygnome does.

You can search by game or category, filter by average concurrent viewers, and immediately pull up a ranked list of streamers in that space. From there, you can click into any profile and see months of historical data at a glance. It takes minutes to build a solid longlist of potential partners.

The features that matter most

Game and category search. Filter streamers by the content they actually make. If you're looking for creators in the survival game space, or cooking, or just chatting, you can narrow straight to it.

Average concurrent viewers. This is the metric that matters more than follower count. Sullygnome shows you how many people are actually watching on a typical stream, not a peak from two years ago.

Streamer growth trends. You can see how a channel has performed over time. A streamer sitting at 500 average viewers who was at 100 six months ago is a very different opportunity to one who's been stuck at 500 for two years.

Streaming consistency. How often does this person actually go live? Sullygnome shows hours streamed over time, which helps you spot whether someone is active enough to build a campaign around.

Peak viewership data. Useful for understanding what a big moment looks like for a creator, and whether they pull larger audiences around specific events or games.

It doesn't replace judgement, but it makes it faster

Sullygnome gives you the data. It doesn't tell you whether a creator is a good cultural fit for your brand, whether their audience is engaged, or whether they're someone you'd actually want to work with. You still need to watch streams, look at their chat, and make that call yourself.

But it gets you to the right shortlist in a fraction of the time. Instead of manually researching 50 creators with no real data behind it, you can use Sullygnome to filter down to a focused list of people who actually fit what you're looking for, then do your proper due diligence on those.

That's the superpower. It's not magic, it just removes the guesswork at the top of the funnel.

Where to start

Head to sullygnome.com and start with the game or category most relevant to your brand. Use the viewer filters to match the scale you're working with. From there, click into a few profiles and spend five minutes getting familiar with what the data looks like.

Once you've used it a couple of times, it becomes the first tool you open when a Twitch brief comes in.

At VEXinfluence, Sullygnome is part of our standard toolkit for sourcing and evaluating Twitch creators. If you're planning a Twitch campaign and want a team that knows how to use the data properly, get in touch.